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Mobile technology is the center of customer interaction for competitive businesses today; spurred by the always-connected customer, mobile has become the primary channel for business and consumer communication. While pushing applications to mobile devices is (or should be) on every company’s agenda, it can be difficult to know where or how to begin designing new capabilities and user interfaces for smaller, mobile devices.
Join this webcast featuring Jean-Noel Lau Keng Lun, Senior Manager, Mobility from Amadeus, the leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry; and Glenn Gruber, AVP Mobile Solutions from Ness Technologies.
Jean-Noel and Glenn will discuss current trends in the mobile market and the most effective approaches for companies to develop and implement a sound mobile strategy. The discussion will include:
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Why mobile has become a critical channel to Amadeus’ business, and how they are integrating mobile into their products and services |
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How Transaction v. Engagement objectives may impact the approach you take to mobile |
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The approach Amadeus has taken to address the mobile imperative, unexpected challenges, and the results of the company’s mobile initiative |
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What are the 5 key steps your organization should take to implement a successful mobile strategy |
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We will be monitoring Twitter using #nessmobile during the event. Please tweet questions, topics you would like covered and other comments. We will try to incorporate as many as possible into our session.
We hope you can join us! |
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Featured Speakers
Jean-Noel Lau Keng Lun Senior Manager, Mobility
Amadeus
Glenn Gruber
AVP Mobile Solutions
Ness Technologies |
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