|
|
Learn new strategies and best practices for engaging and growing your customer relationships. Featuring world-class keynote speakers and case studies from leading clients in retail, consumer brands, B2B and more - our agenda is designed to provide you with critical insight that will help you connect with today's empowered consumers and drive intelligent business decisions.
Click each day to view the detailed sessions and speakers.
Monday, June 3 »
1:00 pm |
Registration Opens |
1:00 pm-5:00 pm |
Registration - Zeta Bar |
6:00 pm-8:00 pm |
Welcome Reception
Sponsored by ExactTarget
Zeta Bar |
Tuesday, June 4 »
7:00 am-8:00 am
Room: Salon IV-VI |
Registration - Bonnet Creek Foyer North
BREAKFAST |
8:00 am-8:45 am
Room: Salon I-III |
|
Welcome & Harte-Hanks Executive Overview
|
8:45 am-9:45 am
Room Salon I-III
|
|
Keynote:
Building Digital Relationships and ON Innovation
Terry Jones, Founder of Travelocity.com and Founding Chairman of Kayak.com
|
9:45 am-10:00 am |
BREAK - Bonnet Creek Foyer West |
| 10:00 am-10:50 am |
|
Room: Manatee |
Sales Effectiveness:
How Best-In-Class Brands Connect Marketing and Sales Throughout the Entire Selling Lifecycle
Trip Kucera,
Marketing Strategy Research Analyst, Aberdeen Group
Peter Ostrow,
Vice President/Research Group Director; Sales Effectiveness Analyst, Aberdeen Group
|
Room: Lake |
Case Study:
“Mobilizing” Your Email Program
Craig Trachtenberg,
Manager, CRM and Consumer Insights,
Disney Theatrical Group
Kevin Gaherty,
Vice President Digital Communications,
The Agency Inside Harte-Hanks
|
Room: Dade |
Making the Move to
Business-to-Person Marketing
Dave Higgins,
Vice President, Worldwide Database Marketing, IBM
Robert Howells,
Group Managing Director, Mason Zimbler
|
| 11:00 am-11:50 am |
|
Room: Manatee |
Omnichannel Strategy
Michele Fitzpatrick,
Executive Vice President, Strategy and Marketing,
The Agency Inside Harte-Hanks
Charles Noland,
Senior Vice President, Customer Insight and Marketing Strategy, Consumer Brands, Harte-Hanks
Tony Paul,
Executive Vice President, Customer Delivery, Harte-Hanks
|
Room: Lake |
Case Study:
How Sony Electronics Is Delivering an Enhanced Customer Experience
Jen Geddy,
Director, CRM, Sony Electronics
Margaret French,
Senior Manager of Customer Experience Management, Sony Electronics
Leslie Schultz,
Vice President, Digital Strategy, The Agency Inside Harte-Hanks
Elle McComsey,
Director, Digital Strategy, The Agency Inside Harte-Hanks
Amanda Drenning,
Account Director, The Agency Inside Harte-Hanks
|
Room: Dade |
Case Study:
Why Good Data Is the Key Foundation for Funnel Analytics
Stephen Gilbert,
CRM Team Director, Central Marketing Organisation, Microsoft
Seth Romanow,
Senior Vice President, Marketing Strategy and Customer Insight, Harte-Hanks
|
12:00 pm - 1:00 pm |
LUNCH - Salon IV-VI |
| 1:00 pm - 1:50 pm |
|
Room: Manatee |
The New/Evolved Role of Loyalty Programs
Michele Fitzpatrick,
Executive Vice President, Strategy and Marketing, The Agency Inside Harte-Hanks
Linda Clasen,
Vice President Marketing Strategy and Insights, The Agency Inside Harte-Hanks
Ken Blake,
Senior Vice President, Analytic Consulting Group, Harte-Hanks
|
Room: Lake |
Case Study:
Top Priorities of Revenue-Driven Marketers to Hook and Nurture Your Best Business
Michelle Burrows,
Vice President, Demand Marketing, inContact
Julie Zadow,
Vice President, Marketing, Harte Hanks Data and Content Solutions, Harte-Hanks
|
Room: Dade |
Case Study:
Accelerating Channel Sales - How ADTRAN Is Acquiring, Developing and Nurturing a Channel Community
Andrea Thomas,
Director, Channel Development, ADTRAN
Terry Arnold,
Vice President Contact Center Solutions, Harte-Hanks Inc.
|
| 2:00 pm-2:50 pm |
|
Room: Manatee |
Panel Discussion:
What Does "Think Global, Act Local" Mean Today?
Moderator:
Robert Howells,
Group Managing Director, Mason Zimbler
Panel:
Dave Higgins,
Vice President, Worldwide Database Marketing, IBM
Stephen Gilbert,
CRM Team Director, Central Marketing Organization, Microsoft
Hugo Hanselmann,
Global Director, Digital Connections, Anheuser-Busch InBev
Charles Noland,
Senior Vice President, Customer Insight and Marketing Strategy, Consumer Brands, Harte-Hanks
|
Room: Lake |
Case Study:
Catching the Big Fish - How Silversea is Targeting Affluent Customers through Digital Media
Jennifer Bruscato,
Director of Marketing, Silversea Cruises
Jeannette Kocsis,
Executive Vice President, Digital Engagement, The Agency Inside Harte-Hanks
Matt Coddaire,
Digital Media Director, The Agency Inside Harte-Hanks
|
Room: Dade |
Customer Experience Management in Financial Services: Making Every Interaction Count
Aaron Chestnut,
Senior Vice President, Retail and Small Business Marketing, First Tennessee Bank
Peter Ostrow,
Vice President/Research Group Director; Sales Effectiveness Analyst, Aberdeen Group
David Funsten,
Vice President, Strategy and Insight, The Agency Inside Harte Hanks
|
| 3:00 pm-3:50 pm |
|
Room: Manatee |
Future of Digital Communications:
The Integrated Multichannel Platform of the Future is Here
Joel Book,
Principal, Marketing Research & Education, ExactTarget
Jeannette Kocsis,
Executive Vice President, Digital Engagement,
The Agency Inside Harte-Hanks
|
Room: Dade |
Case Study:
Engagement 2.0 - The Sequel
Jeremy Lyons,
Senior Manager - Customer Relationship Management,
Sony Electronics
Dan Rubin,
Vice President, Analytics, Harte-Hanks
|
Room: Lake |
Customer Journey Mapping
Michele Fitzpatrick,
Executive Vice President, Strategy and Marketing, The Agency Inside Harte-Hanks
|
4:00 pm-4:45 pm
Room: Salon I-III |
Keynote: Billy Beane
Oakland A's General Manager
Moneyball: The Art of Winning an Unfair Game
Billy Beane, Oakland A's General Manager and Subject of Moneyball
|
4:50 pm-5:15 pm |
Photo Session with Billy Beane & Networking Break
Bonnet Creek Foyer North |
5:30 pm-10:30 pm |
Dinner and Special Events at SeaWorld |
Wednesday, June 5 »
7:00 am-8:30 am
Room: Salon IV-VI |
BREAKFAST |
8:30 am-9:00 am
Room: Salon I-III |
Welcome & General Session
|
9:00 am-9:45 am
Room: Salon I-III |
Harte-Hanks Keynote:
Outlook 2013 and Beyond, the Evolving Omnichannel State of Digital and Direct Marketing
Bruce Biegel, Senior Managing Director, Winterberry Group, LLC
|
9:45 am-10:00 am |
BREAK - Bonnet Creek Foyer West |
| 10:00 am-10:50 am |
|
Room: Manatee |
Adaptive and Responsive Design Workshop: Engaging Your Customers on Mobile Devices
Jeannette Kocsis,
Executive Vice President, Digital Engagement,
The Agency Inside Harte-Hanks
Christian Lampone,
Vice President, User Experience, The Agency Inside Harte-Hanks
Carlos Lopez,
Vice President, Digital Strategy, The Agency Inside Harte-Hanks
|
Room: Lake |
Case Study:
Leveraging the Strategic Value of a Customer Database
Ron Schuller,
Vice President - Customer Marketing, Stage Stores
Romas Juozelskis,
Enterprise Account Director, Harte-Hanks
|
Room: Dade |
Case Study:
Improving Customer Satisfaction through the Multichannel Contact Center
Ed Dowell,
End User Care Manager, Huawei
Colleen Miller,
Vice President, Contact Center Solutions, Harte-Hanks
|
| 11:00 am-11:50 am |
|
Room: Manatee |
Mobile Engagement and Preference Centers: Mobile First!
Leslie Schultz,
Vice President, Digital Strategy, The Agency Inside Harte-Hanks
Jeannette Kocsis,
Executive Vice President, Digital Engagement, The Agency Inside Harte-Hanks
|
Room: Dade |
Using Multichannel Engagement Effectively to Convert Customers!
Bob Wojtowicz,
Vice President, One to One Marketing Director, Fifth Third Bank
Todd Staehle,
Senior Vice President of National Markets, Harte-Hanks
|
Room: Lake |
The Exciting Evolution of Digital Print
Tony Paul,
Executive Vice President, Customer Delivery, Harte-Hanks
Joe Ewers,
Senior Vice President, Business Development, Harte-Hanks
|
12:00 pm-1:00 pm
Room: Salon IV-VI |
LUNCH |
| 1:00 pm-1:50 pm |
|
Room: Manatee |
Panel Discussion: Digitally Connected Consumers
Hugo Hanselmann,
Global Director Digital Connections, Anheuser-Busch InBev
Joan Smith,
Director, CRM & Database Marketing, Warner Bros.
Jeannette Kocsis,
Executive Vice President, Digital Engagement, The Agency Inside Harte-Hanks
Rob Fuller,
Managing Director, Product Innovation Center, Harte-Hanks
|
Room: Lake |
Using Engagement to Drive Multi-Channel Relevancy - Doing It!
Ken Blake,
Senior Vice President, Analytic Consulting Group, Harte-Hanks
Dan Rubin,
Senior Vice President, Analytics and Insights, The Agency Inside Harte-Hanks
|
Room: Dade |
Case Study: Game Changers
4 ways IBM is winning in Social
Cheryl Mikovch,
Senior Marketing Manager, Cloud Computing, Social Media Marketing, IBM
Doug Hannan,
Business Unit Executive, Inside Sales Marketing, IBM
Brad Wamsley,,
Managing Director, Technology & Telecom Markets, Harte-Hanks
|
2:00 pm-2:45 pm
Room: Salon I-III |
Harte-Hanks Keynote:
Competing to Win in the Age of the Connected Customer
Dave Frankland, Vice President & Research Director, Forrester Research
|
2:45 pm-3:00 pm
Room: Salon I-III |
Closing Remarks
|
|
| |
 |
|
